Canton Fair fuels dual circulation for Guangdong's sports industry and 15th National Games

As the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) gears up for the 15th National Games, sports-related products at the Canton Fair are attracting significant attention. The synergy between this major sporting event and the world's largest trade fair is propelling Guangdong's sports manufacturing industry into a new phase of development, driven by both Chinese and international markets.

The booth of Guangzhou Viva Bicycle Co., Ltd. is bustling with visitors. As a long-time participant in the Canton Fair, this company, with over 30 years of history, exports its products to more than 60 countries and regions. Exports accountfor 90% of its business. General Manager Zhan Xirong has keenly observed the industrial development brought about by major sports events: "Mountain biking (MTB) has seen rapid growth in recent years, largely driven by sport events. With the 15th National Games approaching, we're eager to contribute in our own way."

According to Zhan, VIVA Bicycles has recently initiated discussions with event organizers to explore how the company can leverage the Games to promote cycling across the GBA. In light of an increasingly complex global environment, the company is also focusing on expanding in the Chinese market. "Changes in the international landscape have prompted us to reconsider how to better engage with the local market," Zhan admits. "Competition in China is certainly fierce, but we are working to transform our overseas success into our growth, laying down solid foundations for future opportunities."

At another corner of the exhibition hall, Qin Yuanchun, business director of Guangdong Overseas Chinese (OCIE) Enterprises Co., Ltd., is actively introducing the company's flagship products to foreign buyers. This time, the company has set its sights on the South American market.

"April is the key procurement season for South American clients, as they stock up for Christmas sales," Qin explains. Orders typically come in during May and June, with shipments made over the following three months, making the April session of the Canton Fair critical for them. Qin also notes a steady stream of buyers from countries like Argentina, Colombia, and Panama, with Argentine clients being particularly active. "The Argentine government recently introduced several trade facilitation measures, lowering import barriers and costs. As a result, we've seen a notable increase in Argentine buyers at this year's fair."

Commenting on the current international trade environment, Qin points out that US markets are more affected by tariffs, whereas their customer base in South America faces fewer constraints.

"The Canton Fair is a vital platform for showcasing products and building connections," says Qin. With communication channels diversifying, clients now prefer to follow up online after the fair. It's a key opportunity to meet new partners and strengthen ties with existing ones. She adds, "The quality of clients this time has been quite high, laying a solid foundation for future collaboration."

With the 15th National Games drawing near and the concept of nationwide fitness gaining traction, Guangdong-based sports manufacturers are actively responding to the trend and seeking new synergies. "Although we don't directly serve the Games, the popularization of fitness and the thriving sports industry are opening up a much broader market," says Qin. "We plan to ride the momentum of the Games to boost R&D and expand on the market."

Source: Lingnan On the Cloud

广交会搭台赋能“十五运会”，粤企体育制造驶入“双循环”快车道

随着粤港澳大湾区进入“十五运时间”，广交会上的与体育相关的产品备受关注。体育盛会与全球最大的贸易展会形成的共振，正推动广东体育制造企业开启“双循环”新航程。

广州威华自行车有限公司的展位人头攒动。作为广交会的“老朋友”，这家有着30多年历史的企业产品远销全球60多个国家和地区，出口比例高达90%。公司总经理詹喜荣深刻感受到了体育盛会带来的产业变化：“山地车项目近年来发展迅速，赛事的带动效应显而易见。‘十五运会’就要召开了，我们也希望尽一份力。”

据介绍，威华自行车近期也与赛事组委会的相关工作人员进行了沟通，探讨如何借助赛事平台，提升自行车运动在粤港澳大湾区的影响力。面对日益复杂的国际形势，威华也在积极进行国内市场布局。“海外形势变化让我们开始思考如何更好地回归本土市场。”詹喜荣坦言：“国内竞争确实激烈，但我们会将海外的成功经验逐步转化，扎实沉淀，拓展更多可能。”

在展馆的另一头，广东华侨欧胜企业有限公司的业务总监秦元春正忙碌地向海外客商介绍着公司的明星产品。此次广交会，该公司将目标市场锁定在南美。

“四月份是南美客户的采购季，他们主要为圣诞节销售备货。”秦元春介绍，南美客户通常在五、六月份下单，其后三个月出货，因此四月的广交会对他们来说至关重要。秦元春介绍，前来询价的阿根廷、哥伦比亚、巴拿马等国的采购商络绎不绝，其中阿根廷客户尤为活跃。“当地政府近日推出多项进口便利化政策，降低了进口门槛和成本，这次前来广交会的阿根廷采购商明显增多。”

谈及当前国际贸易环境，秦元春表示，美国市场受关税影响较大，而他们的客户主要来自南美市场，受到的影响较小。

“广交会是展示和建立联系的平台。”秦元春表示，随着沟通方式的多样化，客户更倾向于在展会后通过线上方式深入洽谈。广交会是结识新客户、巩固老客户的重要契机。“这次来的客户质量挺高，为后续合作打下了良好基础。”她说。

随着赛事临近，全民健身理念加速普及，广东本土体育制造企业正积极响应，寻求更多结合点。秦元春表示：“虽然我们不直接参与赛事服务，但全民健身的普及和体育产业的繁荣，为我们提供了更广阔的市场空间。我们也将乘着‘十五运会’的东风，加大产品研发和市场拓展力度。”

文 | 记者 詹淑真 沈钊

翻译 | 杨钧雅

审校 | 王枥焓